Seminar 4

Oct. 17 (Thu.) 14:15 – 15:00

The Reality of Launching a New Exhibition -The Frontline of Market and Partner Discovery

  • Steven Kim
    Executive Director of Coex
  • Dato’ Vincent Lim
    President of CIS / President of AFECA

Seminar Content

For exhibition organizers, the launch of new exhibitions is required to achieve corporate growth along with the expansion of existing exhibitions. As the industry structure becomes more complex, it is becoming increasingly difficult to select the right opening to set up for a new exhibition. In this session, we will invite exhibition organizers who have taken on the challenge of launching a new exhibition in Asia, and will explore the realities of such a new exhibition.