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Japan MICE EXPO 2024

Japan MICE Destination EXPO / MICE Supporting EXPO

Since the beginning of the COVID-19 pandemic, countries and cities worldwide have been increasingly aware of the importance of MICE in creating new business opportunities and innovation through international business exchange, improving the brand and competitiveness of countries, cities, and regions, and generating large economic spillover effects. In this context, the Japan MICE EXPO 2024 Executive Committee (Osaka Convention & Tourism Bureau, Osaka International Convention Center Corp., and Osaka International Business Promotion Center) will hold Japan MICE EXPO 2024, a comprehensive international MICE exhibition to promote the Japanese MICE brand to the world, at INTEX Osaka on October 17-18, 2024.

Expo 2025 Osaka, Kansai, which will convene people, goods, and information from across the world, will be held in Osaka from April 2025, and the attraction of MICE events in Osaka on the occasion of the Expo is gaining momentum. Additionally, as the world-class Osaka IR is scheduled to open a business in 2030, we will hold the “Japan MICE EXPO 2024” in Osaka to gather products, services, and information related to the MICE industry, which is attracting worldwide interest, to promote Japan’s MICE brand both domestically and internationally.

What is MICE？

Coined a term from the acronyms of industry conferences, reward corporate travel for industry and other organizations, international conferences, exhibitions, trade fairs, and events, which is a generic term for these business events.

Meeting

Incentive Travel

Convention / Conference

Exhibition / Event

Concurrent Exhibition

The Japan MICE EXPO consists of the following two exhibitions.

Comments from overseas MICE-related organizations and buyers

Florence Chua,
Managing Director, PCMA Asia Pacific

Japan continues to be an important and valued MICE stakeholder in the Asia Pacific region, PCMA Asia Pacific is delighted to explore a collaboration with Japan MICE Expo Organizing Committee to advance international and regional connections, learning and sharing at Japan MICE Expo.

Nitin Sachdeva,
President & CEO, Venture Marketing
SITE International Board of Directors

I wholeheartedly support the Japan MICE Expo in Osaka, slated for October 2024. MICE events are the lifeblood of global connectivity, bringing together diverse cultures and industries. This expo promises to be a dynamic platform for knowledge exchange, partnership building, and economic growth. I invite professionals from around the world to join us in Osaka for an unforgettable experience that will shape the future of the MICE industry in Asia.

Jeannie Techasiriwan,
Special Events Deputy Director,
Amway (Thailand)

Japan is obviously one of the most attractive destinations for corporate incentive travel. Not only us, but also other incentive buyers must be keen to visit Japan in conjunction with Japan MICE Expo. Look forward to exploring new destinations and partners for your future events.

Mathias Posch
President, International Conference Services

Japan is definitely one of the top business events destinations with its potential and we are pleased to hear of the launch of Japan MICE Expo. Look forward to exploring new destinations and partners there.

Details of Invited Buyers